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Marketing Education TREW Marketing

Details: Browse our resource center for a collection of free ebooks, webinars, and research that will guide you through marketing topics including creating a marketing plan, launching a new product, designing a website, and more. In addition, case studies in the resource center share how TREW has helped clients navigate tough marketing challenges.

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TREW Marketing Inbound Marketing for Technical …

Details: Marketing Education. Our marketing team meets you where you are, whether just getting started with digital, needing to improve ROI, or looking for an efficient way to train and align internal …

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Content Writing, Engineered Course TREW Marketing

Details: Content is critical for driving inbound leads, but writing content that's technical enough to compel technical audiences requires experience and training. The Content Writing, …

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Workshops TREW Marketing

Details: With 60% of the engineer’s buying process happening online, companies must get found when prospects are searching. In this hands-on workshop, TREW senior marketing staff will share …

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Speaking TREW Marketing

Details: Takeaways for Technical Executives and Marketers. In a recent interview, Wendy describes two types of presentations she's often asked to give. Whether for technical executives that are …

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Content Marketing, Engineered TREW Marketing

Details: The Power of an Entire Marketing Firm in Your Hands. Content Marketing, Engineered gives engineering and technical companies the framework and guidance needed for content …

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7 Best Practices for Using Imagery on Your Website

Details: These images can be repurposed into your social media posts. TREW's client, Vertech uses graphic CTA buttons to get users to click-through to engaging content and offers from their …

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3 Steps to Calculate Your Leads-to-Revenue Ratio

Details: With this in hand, you can now calculate the amount of web traffic needed to create your 2,500 leads. Divide the number of desired leads (2,500) by the visitor-to-lead rate (3%). By dividing …

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Smart Marketing Blog

Details: By automating repetitive tasks and removing obstacles from your team’s workflows, marketing tech empowers your team to save time and enables your business to grow more efficiently. …

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Social Media for Engineers: Best Practices

Details: Studies and experience show that posts with images get more interactions than those with just text. Tweets with videos get over six times as many retweets as tweets with photos. Create …

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Stop Interrupting and Selling, Start Educating and Supporting

Details: Here's some example of experience-disrupting brands that have replaced traditional brands. You may be thinking that Netflix is miles away from a brand that builds test systems for the …

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Creating a Killer Corporate Pitch Deck

Details: Here are ten slides you need in your corporate pitch deck: 1. Cover. Your cover slide should be clean and clear. It should include your company’s visual brand colors and logo, and your …

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Video Marketing with Friends in Manufacturing

Details: Eddie Saunders Jr., Head of Demand Generation for Flex Machine Tools, is a highly energetic and action-oriented marketer. He and a team of five colleagues collaborate closely to quickly …

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5 Critical Steps to Developing a Marketing Plan

Details: Step 1: Document Your Business Goals and Budget. Before jumping into the tactics and execution, your marketing team should ask the leadership team to define their business goals …

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How to Write a Technical Press Release

Details: Here are 10 key components of a news release that you should remember when writing: 1. Create an Engaging Headline. News release headlines should convey the benefit to your reader. The …

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7 Tips for the One-Person Marketing Team

Details: When you’re responsible for all the marketing tasks for a company, it can be overwhelming and daunting at times, so here are seven tips to make your job easier. 1. Develop an Easy-to …

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How to Create a Product Positioning Statement

Details: Determining how to position your product is vital to setting it apart from competing products, describing what the product uniquely brings to the marketplace, and clearly communicating its …

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WordPress vs. HubSpot vs. Squarespace

Details: Squarespace offers different pricing tiers based on your needs and budget. For your website, you will pay around $18-40 a month. To add on email marketing, it will cost between $5-48. …

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How to Write a LinkedIn Profile for a Technical Thought Leader

Details: Education: This is a simple selection of your education accomplishments. Include any university degrees. Include any university degrees. Volunteer Experience : Include any relevant …

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